There is no magic formula to definitely increase your number of views on YouTube. But with the tips and best practices, you have all the cards in hand.
The buy youtube hours|4000 hours youtube buy|buy youtube watch hour|watch time} statistics are impressive. Over a billion active users, 4 billion videos viewed every day, 100 hours of content uploaded every minute. Figures that necessarily make a brand want to be present at best on the 2nd search engine in the world. But how do you make your way through the jungle created by all this content, to end up among the first results of a search?
The answer is simple: SEO must be applied to posted videos.
Just as it is necessary to work on the SEO of its website and its content, it is also essential to apply certain techniques related to SEO to improve the SEO of its videos. So take the time to put in place some useful methods to increase your visibility, rather than expecting to have the right to the success of a video that will be viral.
What is YouTube asking for?
YouTube’s SEO algorithm is almost as complex as Google’s. Hundreds of factors come into play to define the positioning of a video. But some major elements are quite simple to define:
- The title of the video
- Keywords in description
- The keywords are chosen during the posting
- The duration of the video
- The number of subscribers that the video generated
- Comments
- Likes/dislikes
- Sharing on social networks
Knowing the key factors taken into account by YouTube for SEO videos, it's time to present 5 techniques that can allow you to increase the number of views of your videos
Make full descriptions
Google can see everything, hear everything, and know everything. It is therefore very important to first write a very complete and extremely detailed description of your video. It's simple, the more material you offer to Google, the more it will understand the topics covered in your videos, in order to reference them better. Obviously, it is important to use the keywords corresponding to the content of the video, in your description. A description of 200 to 300 words seems to be a good compromise between the density and quality of the content.
It should be borne in mind that during a search, whether carried out on YouTube or on Google, the description will appear in part. It is therefore important to feed it well so that your content is referenced on the two largest search engines developed by Google. Obviously, don't forget to put links to your website, your social networks, and possibly to other videos hosted on your channel.
Optimize keywords
Like the description, keyword optimization is a very important point for the SEO of your video. Not only should keywords be inserted in the title and description, but also in the “Keywords” box when uploading a video. These keywords will have added value on YouTube, but also on Google.
Indeed, on certain keywords, Google directly offers video content among the first results. When you search for videos of funny cats in spite of themselves with the keyword “LOLCat”, the search engine will understand that you are looking for videos and not articles of 1500 words on the subject.